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The Wilson Family Coca Cola Collection

Lot 29:

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1912 Pure Healthful Drink Coca Cola Delicious 5 Cent Refreshing Ink Blotter

This auction ended on May 15, 2026.

Start price: $25

Estimated price: $25 - $25,000

Buyer's Premium: 15%

Sold for: $500

Description

Vintage Coca-Cola advertising card featuring the iconic slogan ‘Pure and Healthful Drink Coca-Cola, Delicious and Refreshing, 5? Everywhere.’ The card is printed in red ink on cream-colored cardstock and depicts detailed illustrations of a man and woman enjoying Coca-Cola. The artwork is rendered in a classic early 20th-century style, showcasing period attire. The reverse side is blank. This piece is a fine example of early Coca-Cola marketing materials, reflecting the brand’s historical emphasis on affordability and refreshment.