The Wilson Family Coca Cola Collection
Lot 112:
Description
Original 1959 Coca-Cola advertising chalkboard menu sign featuring classic ?Drink Coca-Cola? header and ?Sign of Good Taste? slogan with illustrated contour bottles at lower corners, mounted within a faux woodgrain lithographed frame; constructed of pressed board with chalk writing surface center; marked ?Copyright ?1959 The Coca-Cola Company? and ?Code No. 364 Litho. in U.S.A.? along lower edge; measures approximately 29 inches tall by 18 inches wide based on ruler photos; condition shows moderate use with surface scratches, chalk residue, edge wear, and some chipping and loss to corners and border, consistent with age and use in commercial setting; displays very well and is a desirable mid-century Coca-Cola advertising piece.
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